Wimpy will have a 30 second advertisement depicting the people from the print advertisement explaining their perfect burger with passion. The ads will be placed at Odeon and Cineworld cinemas. Research shows that 89% of cinemagoers watch the advertisements shown in the cinema (Odeon, 2012).
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Cinema advertising allows us reach our target more effectively via movie genre. Movie selection will be done to match out target audience. The cinema allows lower ad avoidance and higher engagement.