We have conducted two internal research studies: qualitative and quantitative, to find out more about our consumers’ perceptions towards our brands and to understand more about the barriers of our brand in order to provide us insights to our strategy.

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In addition to this, we also examined the secondary sources, particularly from the online community and social media to add more depth to our internal research.

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The followings are some parts of interviews that we have conducted:



                                                 

Consumer Analysis

The Voice of Consumers