Wimpy's growth strategy



Wimpy will focus on what they do best.

Using the best quality meat, Wimpy will sell “customized” burgers, which will appeal to all consumers – whether they are health conscious and those who are not.



How are we going to grow?

Wimpy will find the best location for a flagship store and build a state of the art restaurant. This flagship store will be the model for all franchisee stores to follow.



London
Being the hub of the UK and one of the most multicultural cities in the world, London will be the first city to have our flagship store. We hope to open 3 main stores.
One on Oxford circus to attract tourists, a second in the City to attract the lunchtime office workers and a third wimpy to be situated in east London due to the growth of investments following the Olympics.After there is a significant amount of brand awareness about Wimpy we will expand into other cities in the UK, such as Manchester and Birmingham. 



We hope to become the No 1 fast-casual restaurant for burgers in the UK; within the next 5 years.

Wimpy will create your perfect burger!